Friday, February 21, 2014

A Guide to Outsourcing the Services of a Software Development Company

Today, software development has become essential for running a successful business. In the absence of software development services one cannot expect to take his/her business to next level. For a software program to give 100% results, it is necessary to choose a reputed software development company. One has to be very careful while hiring one. 

There are a number of software development companies offering software services across the world. We must hire one that has good reputation and working portfolio in the market. First thing before searching for a good firm is to decide your budget. As some firms have budget constraints, they prefer hiring offshore software development company. 

An offshore software development company helps businesses to save a considerable amount of money on software development without compromising on the quality of the program. The amount saved can be used for flourishing in the competitive market. Also, outsourcing allows the business owners to focus on their business development and core competencies rather than wasting time in setting up their business processes. 



By hiring the offshore services of a software development company, businesses can mitigate their risk  as they share the responsibility of managing important business applications. Moreover, offshore development companies work faster than the vendor companies in home countries because of different time zones. They provide support and maintenance services even after the deployment of the project to remove bugs from the software program completely.

Before hiring software development services, it is necessary to know which software solution you are looking for? Is it for finance or data management or client tracking. Depending on your needs start your search. Ask for the portfolio of the company to know whether it has worked on such projects earlier or not. Also tell them about the time frame and your budget in which you want the project to be delivered. Keep tracking the progress of the development to ensure that the program is delivered on time.

A reputed global software development company will listen to your requirements and will customize the software program to address all your needs. They will be clear on the clauses included in the deal and will stick to the deadline. 

About Fomax
Fomax is a premiere global software development company, offering offshore services such as systems integration, consulting and outsourcing solutions to the customers of all verticals. The company relies on leading technology practices, functional expertise and innovative global delivery model to assist customers revolutionize their business practices and achieve business objectives. 

Friday, January 31, 2014

Tips for Responsive Web Designing

Tips for Responsive Web Designing

Responsive Web Designing

Mobile web is growing at a faster pace and has become a crucial part of businesses these days. Almost every firm wants their website to be optimized for mobile handsets. This is because people spend most of their time on smart phones. They are the most readily available source to access any information people want. So a mobile optimized website reaches to a larger customer base and hence generates more revenue.
In web designing and development, it is not possible every time to keep up with the unending new devices and resolutions. For various websites, developing a website version for each new device and resolution is nearly impossible. This is where a responsive web design comes in.
A responsive web design refers to an approach that proposes that your web design and development should be adaptive and respond to the visitor’s behavior and surroundings depending on platform, screen size and orientation. The approach comprises of a combination of flexible grids and layouts, pictures and appropriate use of CSS media queries. A responsive website is one which gets easily accomodated to the image size, resolution and scripting abilities as soon as the user switches from a laptop to an iPad. There are few points to be kept in mind while creating a responsive web design:

Ensure that users get the same quality of browsing experience


First and foremost thing to keep in mind while developing a responsive web design is to make sure that the site is so built that the navigation experience is perfectly the same for all visitors across the board. This means a user browsing your site through their desktop should get the same browsing experience as a visitor accessing it through their tablet or smart phone.

Consider responsiveness while designing your website

Keep in mind that your site layout and HTML codes should be as simple as possible and use simple mechanisms for the elemnts such as menu options and navigation. Also use HTML5 guidelines and doctype and a user-friendly overall core layout.

You should avoid things like useless absolute positioning and fancy Javascript or Flash elements that will make your site too complicated.

Focus on your breakpoints

Resolutions can be taken in the form of groups of breakpoints, however there are many major sizes that one needs to focus on rather than any other. These are - <768 px (which is perfect for big smartphones and small tablets), < 480 px (whic is ideal for older, smaller screen sizes and smartphones and >768 px which is applicable for bigger screens such as that of desktop and tablets. These are some of the main breakpoints to be focussed.

Make the images flexible

You can incorporate flexible images in your simple web design. This can be easily done by using adaptive resizing and sizing their width. There are different methods to acheive this but using tools like Adaptive Images is one of the simplest methods.

Compress your site elements and content for easy transmission

Use programs like GZIP for compressing your page resources to ensure easy transmission across different networks. This will lower the number of bytes transmitted per page or element thereby making your content easy to browse and access from electronic gadgest with different or low bandwith. Moreover, you can also remove unnecessary white space and line breaks in order to speed up the things.

Remove unnecessary content

Remove any non-essential content that are not meant to be used in a mobile context in order to make a mobile friendly responsive web design.
These are only few important points to consider when creating a responsive design. If you want your website to function properly you need to develop it in such a way that it can work quickly on devices with small processing power, low resolution and weak bandwidth access.

About Fomax

Fomax is premiere global offshore software development and information technology company, providing consulting, systems integration and outsourcing solutions to the clients of various industries. It thrives on advanced technology practices, intense industry and functional expertise and an innovative, global delivery model to help businesses revolutionize their performance and business-processes. To know more about our services visit Fomax

Friday, January 10, 2014

Challenges and opportunities in app development

An application development company is one of few companies which realize the potential of mobile revolution fairly early. A good app development company provides a range of high quality and creative mobile applications for clients across the globe. They are staffed with a team of professional application developers, team of developers, project supervisors, and innovation consultants supply Mobile Application Advancement remedies.

The majority of apps development company in Bangalore are leaders and guarantee higher consumer fulfillment by supplying the applications a lot faster, cheaper. They involve clients though out development life-cycle allowing them to test the app before the delivery and incorporate comments and adjustments to application to ensure it matches their expectations.




The application developer team is focused on ingenuity and technology in addition to technological proficiency to supply high quality, effective, efficient and user-friendly applications that meet our clients assumptions. The application developer staffed with company in Bangalore have considerable experience in creating applications for Apple iOS and android system, Windows and Blackberry gadgets. The extremely efficient designers are an important part of your business growth technique and style the application which will provide momentum to your business. Many application company in Bangalore recognize ideal remedy for your business and create high quality mobile Applications. An app company in Bangalore explore all opportunities of mobility and recommend a best solution for you. 




Windows Mobile Application Development: With windows 8 platform Microsoft has ensured an exact same experience in desktop and mobiles and has actually integrated with other software. This makes Windows mobile a simple fit in present enterprise software globe and has most definitely helped to acquire some mileage. The Windows Mobile Application development team in Bangalore will ensure a seamless combination with company globe and extract the comprehensive use Microsoft supplies to your apps.

iOS Application Development: Exceptional and ingenious customer experience makes Apple gadgets some of the most widely used gadgets. 

Android Application Development: According to the mobile sector research, 500 million Android gadgets will be turned on and the number will keep rising to 1 million daily. Additionally as an open source OS, devices from wide range of rates and choices are available in the market. This makes Android a first choice for lots of business to communicate to their target consumers.

Fomax is a leading firm offering mobile website development Bangalore. Various other mobile application advancement plans supplied by the company are:  iphone Application Development, Android Development, Blackberry Development, Windows Mobile Development and Symbian Development.
Contact: +91-784 799 7544

Thursday, December 19, 2013

FOMAX - A leading name to give competitive edge to your business

In recent times, mobile phones and applications have received immense popularity. Already, a smart phone is not just limited to make telephone calls. With the advent of mobile app development, people and companies have actually started developing innovative and creative apps which provide facilities such as email, browsing, games, faxing, wireless information services and graphics. Taking into account the transformation with mobile devices, the demand of mobile app developers has also increased.  

Mobile application developers incorporate various aspects to create software applications and programs. Different companies have started showing inclination towards business applications and most of them have begun hiring developers to get their requirements fulfilled.   A few of the popular mobile software options are internet applications, games and interactive solutions for companies throughout different platforms of technology.  There are a couple of things you need to take into account before deciding on a particular mobile application. 



Platform

Cellphone applications differ from platform to platform and there cannot be one application that is compatible to all platforms. Different mobile companies have different platforms to develop apps and specific apps work on certain technologies only. For eg.  An iPhone app is not compatible to work on a Blackberry or a Windows platform.  Thus it is necessary to choose a suitable platform to develop a mobile before starting the mobile app development. 


Client Base

Before hiring a mobile application developer, you must figure out the type of audience you desire to target at. Then depending on your target market you should decide whether you want to develop app for business mobile applications or individual consumers. It is advisable for a  mobile application developer to devise a work plan, decide a design and a technology for your mobile software application.

Budget & Timing

Before you start working with mobile application development, you have to consider the development  cost and the time required to develop the app. You can also check the apps used by the competitors as well as their pricing startegy. In order to get the best out of your investment, you should launch your app at the correct time.  No matter where you outsource your application development, you need to ensure that the application is created within the pre-decided timeline.

Features

Wireless devices have brought a reform in the way mobile phones are being used.  Companies are now getting interesting apps, which are innovative and one-of-a-kind. The entire purpose of mobile application development is to tap the clients. Businesses need effective mobile phone applications, which offer a host of services featuring browsing, gaming, enjoyment, search and numerous more. Mobile application designers could create, develop and tailor the application in conformity to the customer needs. These are specialists who have the technical and also the useful expertise to do basic and challenging activities. To conclude with, one can access the world with any sort of portable device today.


About FOMAX
FOMAX is a premiere global offshore software development and information technology company offering systems integration, consulting and outsourcing services to businesses of all verticals. We are pioneers in providing comprehensive solutions to meet the challenges of business environment. Our offerings include mobile application development, web services, SEO services, Testing services and Software services. 

Wednesday, November 20, 2013

Mobile Strategy for Small Businesses: Trends to Follow

If you are under an impression that the age of mobile devices will soon go away then this could be the biggest mistake of your life.

Infact, mobile devices are gradually replacing the desktops. And to the utmost surprise, most of the web activity in 2013 is expected to drive in through mobile devices. Majority of web development and application development companies have reported that most of the onlinetraffic is coming through mobile devices. And this shows the increasing trend of mobile devices and its capabilities.

So, what startegy should small businesses follow in order to remain competitive? Mentioned below are the five trends that small companies should consider while deciding on their mobile strategy:

Mobile Strategy for Small Businesses


1) Mobile will be mostly used for local searches

Mobile phones are mostly used for performing local searches, which means, to find information in the neighbouring locality or within the user's zip code. Thus, mobile strategy of a small firm should be majorly oriented towards local users.

local searches


Firms should optimize their mobile websites for local zip codes and names of the neighbourhood. Also ensure that the information provided on some of the popular geographical search results such as Yelp, Google, etc. is accurate. Lastly, make sure that your address, directions to your address and your local map is easy to access.


2) People generally seek the help of mobile devices for video content

Mobile devices are mostly used to fetch video content rather than text heavy content. Video content is more popular on mobile devices due to its increasing video quality and data connection speeds. Firms can create simple videos relevant to their businesses and upload for mobile use.

Create a simple introductory video that can be played from the homepage of your website. It is even better to present a series of videos customized to common searches relevant to your industry.


3) Mobile will be constantly in use

Mobile devices will be used always. For a number of users, it is the only device performing a number of functions. So, consider the increasing usage of mobile phones while devising your mobile strategy. Ensure that all the mobile channels such as your app, your mobile website and social platforms are accessible by everyone, from all locations and at all times.


4) Mobile will be vastly used for social activity

Large number of users access socialnetworking sites from their mobile devices. While publishing content on social media channels, ensure that your content is mobile optimized – the size of the image is not too big, text-amount is reasonable and has a link to the website with mobile version. A mobile-friendly content has a larger user base and is more successful.


5) Mobile devices are a better promotional tool

Mobile is already used largely for creating sales and in coming days, it will be used as a promotional tool in the form of push notifications, mobile coupons etc. This means, small firms should seriously consider investing in mobile advertisement, mobile apps and providing different promotions to the users through various channels.


FOMAX is a premier global offshore software development and information technology company, offering systems integration, consulting and outsourcing solutions to the clients of various business verticals.






Tags – Mobile apps, mobile advertisement, FOMAX, social media, mobile website

Friday, November 15, 2013

Mobile SEO – Different ways to ensure optimization of brand content

The advent of KitKat and Google’s new Hummingbird algorithm has forced firms and brands to outstretch their search marketing plans and strategies.

The increased focus on relevant content and mobile engagement with content has raised the need of long term content and SEO marketing. As per the opinion of readers, SEO can be more clearly defined as:

The long term process of improving a brand’s visibility in search and social throughout the buying cycle of prospect is known as SEO.

Mobile SEO – Different ways to ensure optimization of brand content


Mobile usage is causing a drift in search strategies

The number of mobile devices on this planet is expected to exceed the world’s population in near future. As per the data available on Wikipedia, there are around 6.8 billion mobile devices in between 7 billion people.

The brand managers and marketers should consider the difference between the user discoverability and engagement with brand content between a mobile and a desktop.

Moreover, voice or a conversational search occurs more frequently on a mobile device compared to that on a desktop. The behavior difference between the two types of searches should be studied.

This type of behavioral difference shows that focus should be given to –
  • Search keywords used
  • Way of consuming the content
  • Who is the searcher and who is using the content?
  • Stage of buying cycle
  • Difference in conversion rate

The use of mobile is increasing rapidly and mobile traffic to Google search engine will soon surpass the desktop traffic. Therefore Google is considering algorithm changes so that relevant results are given when a user performs any search through a mobile device.

Recent trends in mobile organic search

The data published by gShift shows the trend of organic search traffic across Yahoo, Bing and Google from January 2013 to October 2013. The figure shows that the organic search traffic from mobile devices has gone upwards from January 2013 to October 2013.
Recent trends in mobile organic search

Companies can capitalize on this trend in mobile organic search in five different ways:
1) Consider mobile organic search behavior in your SEO/Content marketing strategies
Ensure that mobility factor has been considered for conversion measurement and keyword research while executing your SEO or content marketing strategies.
Enquire that how your service provider will consider the trends in mobile organic search behavior and how they will measure the engagement and discoverability of content on a mobile device versus a desktop.
2) Increase your keyword research and tracking
Keyword performance tracking has become much more challenging due to the difference in searcher’s behavior. Further, the search performed from a mobile device is different from that performed through a desktop. So, a large number of keywords should be monitored for position change and discoverability in order to understand which content is majorly being discovered for a group of related keywords.
3) Keep a track of mobile segments in Google Analytics
In order to understand the actions taken by a searcher on their mobile devices and their engagement with your brand content versus desktop, keep a track of mobile segments in Google Analytics.
"Mobile and Tablet Traffic", "Mobile Traffic" and "Tablet and Desktop Traffic" are the built in segments to choose between in Google Analytics. You need to create a new segment for analyzing the behavior of only desktop users.
After creating the new segment select both the desktop and mobile segments to know the conversion rate differences between visitors from each source and then take the action accordingly to improve your brand content.
4) Content-Level and Page-Level Web Presence Analytics are key
Discoverability of content, reporting on the engagement and understanding where optimization opportunities exist need web page or content level analytics. Such metrics include social signals, page-specific backlinks and conversions.
Then choose the desktop traffic and mobile traffic segments to know if your brand content has high conversion rate on desktop or mobile.
5) Human factors affecting optimization
Various human factors testing across different devices should also be considered. A focus group should be set up to understand how people interact with the web presence of brand from mobile device and desktop and what keywords are being used to find the brand.


Tuesday, October 29, 2013

Mobile Website Development

An increasing number of users are relocating to their smart phones to gain immediate access details on the web, on the go. The superior accessibility of WAP 2.0 devices and the rise of XHTML developers are more booting the development of Mobile Websites. Today, there are mover 4 Billion usages of mobile phones around the globe and it appears that additional individuals have accessibility to mobile phone as against Personal computers and laptops. With the energetic online user base expanding, Mobile Websites has cornered a crucial area.

Mobilizing Your Site:

The first thing to keep in mind a new age Mobile Websites is to address the mobile internet room as an individual encounter as opposed to as an expansion of its desktop counterparts. Mobile website development company in Bangalore offers a range of opportunities in communication and engaging with internet users on wireless phone gadgets.

Usual mistake a lot of mobile web advancement technicians make is that while focusing on revamping the looks of the portal to make it a lot more suitable to the small screen on a wireless phone, they have the tendency to disregard the context, content and element needs of the audiences. 


Mobilizing a site is an extremely different principle from reducing the dimensions of the internet website. One must not manage the mobile portal as a subset of the original internet site but treat it is a separate platform that supplies fast access to relevant information and tools that are critical to your viewers.

Benefits of Mobile Websites

A paradigm has arrived the advancement of sector networks lately for the growth of Mobile Websites development. This development has changed the behavior of consumers. The intro of Mobile Websites has actually completely altered the way, people search on the "Internet". Now you don't have to visit exchange, as through web purchasing you can easily buy your item via some easy click on! It is additionally the moment when you could easily appreciate the satisfaction of surfing! Today, you can additionally easily access many sites, such as- Facebook, yahoo, etc. from your mobile phones! Likewise today, when all of us have a scarcity of time, we locate it very hard to open our PC's whenever. So, people buy smart phones, through which, they could access the web. In that- Mobile Web Development will certainly help them in acquiring a mobile phone of their choice! Thanks to the mobile Web. 


Let us talk about the benefits of Mobile Websites Advancement, such as - a number of mobile web individuals could conveniently access your web site, with their smart phones. Additionally, it will certainly aid the business lesson individuals when they are on the move for their job. There are some obstacles as well that you will deal with, if you buy Mobile Internet site Advancement. Everyday, we see some sudden changes in mobile website development; for this reason, it is expensive for you to leave the project between, because of costs. Also, you will have to keep upgraded every time, when a new mobile is released available!

The standard aspect, which plays a foundation job in establishing a Mobile Websites, is a proper 'Web Designing Company'. If you have an effective Web Designing Business with you, after that it is very simple for you to cover the whole market. Also, an effective Web Creating Company will certainly design your web site at a quite low-cost price. So, it will conveniently lower your cost.

Fomax is a leading firm offering mobile website development Bangalore. Various other mobile application advancement plans supplied by the company are:  iPhone Application Development, Android Development, Blackberry Development, Windows Mobile Development and Symbian Development.
Visit: http://www.fomaxtech.com
Contact: +91-784 799 7544

Monday, October 28, 2013

Fomax-- Leading Mobile Website Development Firm in Bangalore

Mobiles have actually completely improved the methods we communicate with each other in addition to with the world. The elements normally being the accessibility of new and enhanced modern innovations for mobiles and also the entrance of a lot of new company in the realm of mobile phone manufacturing. This have in fact profited the mobile individuals in lot of ways- to start with, they have great a number of choices to choose from. The 2nd point is, they might have a mobile phone with filled with outstanding attributes and user-friendly user interface, at a cost-effective.

Mobile Website Development by itself has in fact gone through impressive adjustments in the current years. Daily progressed and a lot more attribute team applications are contributed to the application outlet, as end result of the ingenuity and foresightedness of mobile applications developers. For a mobile application development company Bangalore it's a gold probability to display its skill by developing an application that has a massive advocate complying with. At the same time by having their application in the app electrical outlet they could make a best of luck from it.

For a Mobile Website Development firm Bangalore, it is not at all as basic as it seems, it is a difficult task and requires for great know-how and years of experience to acquire a successful flea cost-free application created. This consequently generated a surge on the market for competent and proficient mobile application designers, that efficiently understand worrying the most around date market trends and together with who properly comprehend the demands of the customers.

Fomax Technologies is a leading tag among mobile application advancement company Bangalore.
Exactly what does Fomax supplies as a mobile application development company Bangalore?

Fomax provides following remedies as a mobile application advancement firm Bangalore:.
smartphone Application Advancement.
Android Innovation.
Blackberry Development.
Home windows Mobile Improvement.
Symbian Advancement.
Net site Advancement.

Mobile Website Development Company Bangalore- Choose the expert one.

Mobile Website Development has really become relentless in our daily way of living. It can be used on area and wind up being a highly efficient foundation. A best technological breakthrough with an ideal program will definitely teem with signifying sufficient to be able to correspond more than just specifics returning, it will cause to improve in performance and keep interaction reliable.

With the boosting demand of programs for Mobile Website Development, the selection of designers and developers is in addition boosting. Many individuals are making applications for their smartphones. Deciding on the very best mobile application advancement business Bangalore can be a vital job. A few of the referrals to make this therapy much easier are as follow:.
Tool and OS Experience.
Working encounter.
Creative imagination.
Technical knowledge.
Rate.
Easy and fast interaction.
Effective cost.
Timelines.



Friday, October 25, 2013

How to find the best Smart phone Application Development Company

The globe has transformed a whole lot since the early days in with regards to technology, people that used their PC, notebooks, and notebooks earlier are now about to carry out the exact same task from smart phone, iPad, and other conveniently compact devices. If you consider all platforms and manufacturers of transportable device worldwide, i-OS is just one of the most prominent OS in the sector.

If you inspect the statistics worldwide, there are a massive variety of Smartphone Application Development offering tools, tutorials, eBooks, and numerous other resources.
Every single Smartphone Application Development company you look over the web promises you the finest quality of work in the industry, however every company can not be the most effective. After that how would certainly you choose which smart phone application development company will provide you the most effective services?

Since the contest in between the Smartphone Application Development company is boosting, with new organizations beginning daily, selecting a great firm for your job has ended up being a genuine frustration. The something that I have actually seen in the culture and learned from it is, "like people are judged (whether they excel or not) on their deeds," the exact same is with the market of applications development. The point is, "More the variety of successful applications launched by an organization much better will be the plans provided by them.".

Another thing you have to take into consideration while choosing a smart phone application development company for your apps is to examine front-end, back-end of upkeep and support programs provided by the company. Try to get evaluations of applications holding services offered by the firm. Normally, for little material applications, every company gives a great service, things to see is how excellent the hosting plans are for content-heavy applications.

Advantages of Smartphone Application Development company:

Smartphone Application Development company are aggressive in the marketplace of mobile phones as the need for the most up to date technically solid mobile phones is always high and the competitors is very much challenging. The smart phone drops under the classification of a unique type of mobile phones abbreviated as they include much different application software that has the possibility of altering the world around us. Applications are the special branch of mobile software application that is now being enhanced by every mobile manufacturing firm. These Smartphone Application Development approximately called applications are the most recent technological developments to aid an individual to get together with the day-to-day life hectic directing with an edge of fun and pleasure anywhere on the go.

Generally it can be stated that the applications have actually become the essential part of our daily life as these apps may assist to satisfy all your demands and technical dependence. There are a lot of various Smartphone Application Development company that can be looked at to develop the applications for under several various mobile production firm as the two business would certainly be bound to a transaction in software application that assistance both the companies. The various mobile manufacturing business now have become very much based on these software establishing firms and innovative applications to attract as much consumers as they can. With the mobile phone application advancement, one has the ability to deliver and obtain e-mails as well as modify Office papers. The mobile phone has an operating system that enables it to operate application advancement software program. No doubt even the fundamental mobile phone has software application yet the mobile phone application development is way greater.

The concept behind the Smartphone Application Development firms, which not only provide the mobile manufacturers with various applications for the mobile phones yet likewise these firms can be discovered of to be delivering the website company solutions as well for the mother business. These Smartphone Application Development company are licensed for permission under the big names of mobile suppliers like Nokia, Samsung, Apple and all these applications are being used by the companies to take lead in the mobile market. This is the age of technology, and many of these high lesson innovations are to be located in the top end clever smart phones readily available out there. The mobile globe now relies on the most recent technologies and upgraded software for the comprehensive requirement satisfying functions as this would certainly need the application software for different mobile devices from different mobile manufacturers and the Smartphone Application Development get the job done of offering a detailed platform for the applications.

Fomax is a leading firm offering mobile website development Bangalore. Various other mobile application advancement plans supplied by the company are:  iphone Application Development, Android Development, Blackberry Development, Windows Mobile Development and Symbian Development.
Visit: http://www.fomaxtech.com/
Contact: +91-784 799 7544

Saturday, October 5, 2013

Importance of mobile apps for business

Importance of mobile apps for business

Mobile devices have become an essential part of our life. It has brought a great revolution in the way people communicate and businesses work. A large number of businesses today cater to mobile devices. Web traffic drawn by mobile devices accounts for about 25% of the total internet traffic which makes it an important aspect for any business.

A study performed by ABI research shows that the revenue generated by mobile app market is nearly $30 billion. The mobile app market is growing and still has large number of untapped resources. This implies there is immense possibility of improvements, errors and opportunities unlike other markets.

Today, the customers have become mobile and this has increased their reliance on mobile application platforms for meeting the information needs. This is the reason why mobile apps have gained so much importance in today’s market.



Some of the biggest advantages of mobile apps in businesses are given below:

  • Increase your online visibility
  • Build brand loyalty
  • Increase your reach
  • Strengthen your brand
  • Increase availability across mobile devices
  • Increase return on investment
  • Connect to on-the-go customers

Mobile apps are not only beneficial to business owners but also for their target customers. Some of the advantages of mobile apps for customers are:

  • They can easily access your inventory
  • Customers can get your contact details just at one touch
  • They get notifications about discounts, launches, offers and special events.
  • Quick scheduling of appointments
  • Mobile apps can direct customers to your location

However, it is not necessary for all business verticals to have their own apps. For eg., if you run a consultancy firm then the app needed will mostly have collaboration tools instead of something that would allow public to reach to you. So, it is important to understand the importance of having a mobile app for a business first.

What is the purpose of mobile app for a particular business?

If you have decided to develop a business app for your business, then figure out, what is the purpose of it? Here arises the need of a proper mobile strategy. In order to develop a good mobile app, a mobile strategy is crucial so that businesses can identify the use of the app.  Another thing to consider is whether to choose a mobile website or a mobile app as each of this are customized for a different set of audience.

Which platform to choose?
The challenges involved in creating a mobile app are that the app market is closely fragmented. You have Android on one hand that powers large number of devices with different components and resolutions. On the other hand, iOS powers the iPad, iPhone and iPod Touch. Some other less known platforms includes Blackberry, Bada, Windows Phone 8 and others. So it is very difficult to develop a mobile app that caters to individual applications. Thus, businesses prefer to choose Android, iOS or HTML5 paths.

Where to get mobile app created?
This is an important part which many business owners fail to understand. It is advisable to outsource the app to an established developer rather than relying on your IT department. If you have budget constraints, you can even hire freelancer developers. Choosing a right developer plays a very crucial role in developing a successful mobile app.

Thus, it is clear that today mobile apps are the need of almost every business. But one should know how to take the advantage of app for achieving the business goals.

FOMAX is a leading global offshore software development and information technology company, delivering consulting, systems integration, and outsourcing solutions to clients of all verticals.

Tags: mobile apps, mobile app development, mobile website development, android development, mobile for business, mobile website, android apps.