If you are under an impression that
the age of mobile devices will soon go away then this could be the
biggest mistake of your life.
Infact, mobile devices are gradually
replacing the desktops. And to the utmost surprise, most of the web
activity in 2013 is expected to drive in through mobile devices.
Majority of web development and application development companies
have reported that most of the onlinetraffic is coming through
mobile devices. And this shows the increasing trend of mobile devices
and its capabilities.
So, what startegy should small
businesses follow in order to remain competitive? Mentioned below are
the five trends that small companies should consider while deciding
on their mobile strategy:
1) Mobile will be mostly used for
local searches
Mobile phones are mostly used for performing local searches, which means, to find information in the neighbouring locality or within the user's zip code. Thus, mobile strategy of a small firm should be majorly oriented towards local users.
Mobile phones are mostly used for performing local searches, which means, to find information in the neighbouring locality or within the user's zip code. Thus, mobile strategy of a small firm should be majorly oriented towards local users.
Firms should optimize their mobile
websites for local zip codes and names of the neighbourhood. Also
ensure that the information provided on some of the popular
geographical search results such as Yelp, Google, etc. is accurate.
Lastly, make sure that your address, directions to your address and
your local map is easy to access.
2) People generally seek the help
of mobile devices for video content
Mobile devices are mostly used to
fetch video content rather than text heavy content. Video content is
more popular on mobile devices due to its increasing video quality
and data connection speeds. Firms can create simple videos relevant
to their businesses and upload for mobile use.
Create a simple introductory video
that can be played from the homepage of your website. It is even
better to present a series of videos customized to common searches
relevant to your industry.
3) Mobile will be constantly in
use
Mobile devices will be used always. For a number of users, it is the only device performing a number of functions. So, consider the increasing usage of mobile phones while devising your mobile strategy. Ensure that all the mobile channels such as your app, your mobile website and social platforms are accessible by everyone, from all locations and at all times.
Mobile devices will be used always. For a number of users, it is the only device performing a number of functions. So, consider the increasing usage of mobile phones while devising your mobile strategy. Ensure that all the mobile channels such as your app, your mobile website and social platforms are accessible by everyone, from all locations and at all times.
4) Mobile will be vastly used for
social activity
Large number of users access socialnetworking sites from their mobile devices. While publishing content
on social media channels, ensure that your content is mobile
optimized – the size of the image is not too big, text-amount is
reasonable and has a link to the website with mobile version. A
mobile-friendly content has a larger user base and is more
successful.
5) Mobile devices are a better
promotional tool
Mobile is already used largely for
creating sales and in coming days, it will be used as a promotional
tool in the form of push notifications, mobile coupons etc. This
means, small firms should seriously consider investing in mobile
advertisement, mobile apps and providing different promotions to the
users through various channels.
FOMAX is a premier global offshore
software development and information technology company, offering
systems integration, consulting and outsourcing solutions to the
clients of various business verticals.
Tags – Mobile apps, mobile advertisement, FOMAX, social media,
mobile website
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